A freelance social media specialist is responsible for providing social media services to clients on a project basis. The job description includes the following responsibilities: • Collaborating with clients to understand their social media needs and goals, and creating a social media strategy to achieve those goals. • Developing and curating content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others. • Managing and monitoring social media accounts, responding to customer inquiries and comments, and engaging with followers. • Analyzing social media metrics and using data to measure the success of social media campaigns and adjust strategies accordingly. • Staying up-to-date with social media trends and best practices, and implementing new techniques to improve social media performance. • Collaborating with other freelancers or departments, such as graphic designers, copywriters, or web developers, to ensure the social media content aligns with overall business goals. • Creating and managing paid social media advertising campaigns, including setting budgets, creating ad copy and visuals, and monitoring performance. • Building relationships with social media influencers and partnering with them on campaigns. Qualifications for a freelance social media specialist include: • Bachelor's degree in marketing, communications, or a related field. • 2-3 years of experience in social media management or digital marketing. • Strong knowledge of social media platforms and best practices. • Excellent communication skills and ability to create compelling social media content. • Experience with social media analytics tools and ability to interpret data to make informed decisions. • Creative problem-solving skills and ability to adapt to changing trends and algorithms. • Experience with paid social media advertising platforms, such as Facebook Ads Manager or Twitter Ads. • Strong organizational skills and ability to manage multiple projects and deadlines. • Proven ability to work independently and manage multiple clients simultaneously. • Strong portfolio showcasing successful social media campaigns for various clients.
Freelancing (project/ task based)
1-3 years of experience
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